Internship Purpose:
The EILEEN FISHER Internship Program cultivates the professional and personal development of our interns through meaningful immersion in our organization and culture. Interns gain valuable knowledge and hands-on work experience, while developing useful skills, building their resumes, and expanding their professional networks.
Position Summary:
The Social Media and Influencer Marketing intern will assist the Social Media Manager in executing day-to-day work tasks which include but are not limited to influencer management duties (gifting and identifying new talent), analyzing social media metrics and quantifying results to measure performance, assisting with organic social post creative and ideating on new concepts to test, maintenance of marketing calendars and data tracking spreadsheets and more. They will learn about the sustainable retail apparel industry, specifically through the lens of marketing via social media and influencers. They will gain a wide variety of skills by attending meetings in partnership with other teams such as paid media, public relations, store marketing, DTC marketing, brand creative, social consciousness; understanding how all areas work together to drive the business through social media.
This is a paid internship.
Summary of Duties and Responsibilities:
• Support Social Media Manager with tasks such as:
o Seeding products to influencers and brand ambassadors
o Identifying new influencers and like-minded brands to partner with
o Researching new trends, products, and updates relevant to our social media platforms
o Analyzing social media insights through our tools and data sources to assist with reporting
o Daily maintenance of our owned social channels such as updating social product shops
o Maintaining and updating internal data tracking in spreadsheets
o Assisting with creative asset creation and curation
• This intern will learn how to develop one retail social media marketing strategy, with a focus on future capabilities within the digital marketing landscape.
PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.
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Posted By: Will Moss
Wednesday, May 11th 2022 at 11:27AM
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