This week in I Own It…Knowing when to say no to work is key to growth
Say it with me: No.
Two little letters are all that stand between you and peace of mind. Two little letters makes the difference between building a business and struggling to survive.
And while “No” is a little word, it is so powerful and is awfully hard to use.
I had the fun of interviewing Heather Whaling, a PR pro who has done a fantastic job of starting and growing her PR firm in the middle of a recession. One of the most striking pieces of advice was her “no jerks” rule. She said she values her team too much to put up with abusive clients. When heard that I wanted to high-five girlfriend through the phone!
When you are “robbing Peter to pay Paul,” turning down a paying client sounds crazy! Do you know what’s crazier?
Being miserable by choice.
When a potential client refuses to pay even your base rate, say no.
When a customer pushes you to the breaking point, say no.
When your business is stretched thin, say no.
Business is about building relationships. We all know what happens in a romantic relationship when you enter into it because of obligation…Resentment, misery and break-ups. Saying no helps build a lasting business in three ways:
Read the rest at Women with Moxie Entrepreneurs:
http://moxiecolumbus.com/2012/04/learn-to-...
Posted By: Terreece Clarke
Tuesday, April 10th 2012 at 9:22PM
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